{"id":317,"date":"2023-07-07T14:28:20","date_gmt":"2023-07-07T14:28:20","guid":{"rendered":"https:\/\/demosites.io\/neve-3\/?p=317"},"modified":"2023-08-14T11:18:35","modified_gmt":"2023-08-14T11:18:35","slug":"03-principais-beneficios-do-wi-fi-marketing","status":"publish","type":"post","link":"https:\/\/zionbr.com\/wifi\/03-principais-beneficios-do-wi-fi-marketing\/","title":{"rendered":"03 principais benef\u00edcios do wi-fi marketing para a sua empresa"},"content":{"rendered":"\n

A\u00a0tend\u00eancia de se manter constantemente conectado \u00e0 internet\u00a0<\/strong>faz do\u00a0wi-fi\u00a0um dos principais facilitadores,<\/strong>\u00a0por ser o\u00a0meio o qual os usu\u00e1rios se conectam<\/strong>. A utiliza\u00e7\u00e3o do wi-fi possibilitou uma\u00a0nova forma de comunica\u00e7\u00e3o<\/strong>\u00a0com os usu\u00e1rios e contribuiu para estabelecer uma\u00a0intera\u00e7\u00e3o direta e cont\u00ednua com os clientes<\/strong>. Sendo assim, surgiu o termo\u00a0wi-fi marketing<\/strong>, que\u00a0oferece acesso \u00e0 rede em troca de dados cadastrais, pesquisa de satisfa\u00e7\u00e3o ou login social<\/strong>. O qual permite o usu\u00e1rio acessar \u00e0 internet atrav\u00e9s do perfil do\u00a0Facebook, Instagram, LinkedIn<\/strong>\u00a0entre outros.\u00a0<\/p>\n\n\n\n

O\u00a0wi-fi marketing<\/strong>\u00a0visa estabelecer um\u00a0relacionamento com o cliente atrav\u00e9s da conex\u00e3o wi-fi<\/strong>. Ou seja, ao oferecer o wi-fi para os clientes a empresa\u00a0poder\u00e1 exibir an\u00fancios, campanhas promocionais, informativos, pesquisa de satisfa\u00e7\u00e3o na tela de login. E at\u00e9 mesmo<\/strong>\u00a0impulsionar a\u00e7\u00f5es comerciais, gerar mais visibilidade para a marca e agregar valor\u00a0<\/strong>ao neg\u00f3cio na totalidade.<\/p>\n\n\n\n

Tais estrat\u00e9gias poder\u00e3o\u00a0atrair e fidelizar os clientes<\/strong>. E consequentemente\u00a0aumentar o faturamento<\/strong>, pois com os dados coletados via cadastro, pesquisa de satisfa\u00e7\u00e3o entre outros, poder\u00e3o ser usados para\u00a0segmentar os clientes e exibir an\u00fancios conforme o perfil de cada p\u00fablico<\/strong>. Assim, identificando suas prefer\u00eancias e construindo assim uma\u00a0comunica\u00e7\u00e3o mais direcionada e assertiva<\/strong>.\u00a0<\/p>\n\n\n\n

1- Prospectar leads qualificados<\/strong><\/h2>\n\n\n\n

Para acessar a internet o cliente ter\u00e1 que preencher um breve cadastro<\/strong> ou fazer login via p\u00e1gina das redes sociais<\/strong>. Ou tamb\u00e9m tem a op\u00e7\u00e3o de participar de uma pesquisa de satisfa\u00e7\u00e3o<\/strong>. Os dados coletados ir\u00e3o servir para identificar os leads<\/strong>, segmentar os clientes<\/strong> e criar estrat\u00e9gias que atendam o perfil de cada p\u00fablico. <\/strong><\/p>\n\n\n\n

Al\u00e9m de ser uma forma confi\u00e1vel de obter\u00a0informa\u00e7\u00f5es relevantes dos clientes<\/strong>, ter um\u00a0wi-fi gerenciado e seguro \u00e9 ben\u00e9fico<\/strong>\u00a0tanto para o cliente como para a empresa.<\/p>\n\n\n\n

2 \u2013 Estabelecer um canal de comunica\u00e7\u00e3o direta e exibir an\u00fancios direcionados <\/strong><\/h2>\n\n\n\n

Com o\u00a0wi-fi marketing<\/strong>\u00a0voc\u00ea ter\u00e1 uma\u00a0forma simples e r\u00e1pida de anunciar<\/strong>. Atrav\u00e9s do\u00a0login personalizado<\/strong>\u00a0que possibilita criar uma\u00a0p\u00e1gina customizada<\/strong>\u00a0com an\u00fancios, imagem, v\u00eddeo, etc. Os quais ser\u00e3o exibidos no\u00a0processo de login<\/strong>, tais\u00a0p\u00e1ginas customizadas s\u00e3o denominadas splash page<\/strong>.\u00a0<\/p>\n\n\n\n

No caso, tamb\u00e9m poder\u00e1 utilizar o wi-fi como espa\u00e7o publicit\u00e1rio<\/strong> e divulgar an\u00fancios de empresas parceiras, monetizando o acesso. <\/strong><\/p>\n\n\n\n

3 \u2013 Conectado \u00e0 internet de qualidade e segura conforme a legisla\u00e7\u00e3o\u00a0<\/strong><\/h2>\n\n\n\n

Com a necessidade de identificar os usu\u00e1rios nas redes abertas, surgiu em 2014 a Lei do Marco Civil da Internet \u2013 12.965\/14<\/strong>, que estabelece princ\u00edpios, garantias, direitos e deveres para o uso da internet no Brasil<\/strong> e exige o registro dos logs de navega\u00e7\u00e3o dos usu\u00e1rios<\/strong>. Tal lei se enquadra para qualquer tipo estabelecimento que oferece a rede wi-fi para os clientes. Sendo assim, ter um wi-fi gerenciado<\/strong> auxilia n\u00e3o s\u00f3 na adequa\u00e7\u00e3o perante a lei<\/strong>, como tamb\u00e9m viabiliza o wi-fi marketing<\/strong>, trazendo diversos benef\u00edcios para a sua empresa. <\/p>\n\n\n\n

Agora que voc\u00ea j\u00e1 sabe os\u00a003 principais benef\u00edcios do wi-fi marketing<\/strong>,\u00a0invista em uma solu\u00e7\u00e3o que gere resultados e que tenha excelente custo benef\u00edcio<\/strong>. Desta forma, vai\u00a0otimizar o processo, criar engajamento com seus clientes e alavancar as vendas<\/strong>\u00a0da sua empresa.\u00a0Deixe o seu cliente conectado \u00e0 internet, conte com o Zion Wifi para usar do wi-fi uma ferramenta de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

A\u00a0tend\u00eancia de se manter constantemente conectado \u00e0 internet\u00a0faz do\u00a0wi-fi\u00a0um dos principais facilitadores,\u00a0por ser o\u00a0meio o qual os usu\u00e1rios se conectam. A utiliza\u00e7\u00e3o do wi-fi possibilitou uma\u00a0nova forma de comunica\u00e7\u00e3o\u00a0com os usu\u00e1rios e contribuiu para estabelecer uma\u00a0intera\u00e7\u00e3o direta e cont\u00ednua com os clientes. Sendo assim, surgiu o termo\u00a0wi-fi marketing, que\u00a0oferece acesso \u00e0 rede em troca de… Continue a ler »03 principais benef\u00edcios do wi-fi marketing para a sua empresa<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[4],"tags":[22,23,20,19,18,21],"class_list":["post-317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-br","tag-brasil","tag-marketing","tag-wi-fi","tag-wifi","tag-zion"],"yoast_head":"\n03 principais benef\u00edcios do wi-fi marketing para a sua empresa - Zion Wifi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zionbr.com\/wifi\/03-principais-beneficios-do-wi-fi-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"03 principais benef\u00edcios do wi-fi marketing para a sua empresa - Zion Wifi\" \/>\n<meta property=\"og:description\" content=\"A\u00a0tend\u00eancia de se manter constantemente conectado \u00e0 internet\u00a0faz do\u00a0wi-fi\u00a0um dos principais facilitadores,\u00a0por ser o\u00a0meio o qual os usu\u00e1rios se conectam. 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